Posted Date: 1/31/2012
SHOW DAILY: Selling Halloween Insight - January 31, 2012
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January 31, 2012
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Market Report: Strong Sales & International Interest Permeate the Halloween Industry
After an exhilarating several days in Houston, now it's time to reflect upon what we all learned at the Halloween & Party Expo. This year's show, more than ever before, offered an amazing opportunity for vendors to expand their global reach. With an increased interest in the costume and party industries from overseas, companies are poised to tap an entirely new market.
For retailers, the Expo was an excellent learning opportunity, with a packed schedule of informative and useful educational sessions throughout every day. I know I'm already looking forward to next year!
Visit www.HalloweenPartyExpo.com for more information.
AN APOLOGY: We realize that many of you, due to a computer server error, received multiple (excessive) copies of our SHOW DAILY this past Sunday. Selling Halloween sincerely regrets this occurrence and assures you we are taking every precaution to make sure this will not happen again. We value your continued support and readership.
Dorothy Creamer, Editor-in-Chief
Selling Halloween
dcreamer@edgellmail.com
A Global Audience in Houston
The HPE is considered by many in the industry the show at which to be seen. Sean Morris of Morris Costumes agrees stating that the Expo is "the jump start of the season." In recent years, the number of international attendees -- both buyers and vendors -- has grown steadily. This year, many companies were reporting increased business from overseas retailers, proving that Halloween has definitely gone global!
>Read Full Story
Increasing Customer Service
Retail Strategist Anne Obarski brings ideas to the Halloween and party industry.
>Read Full Story
Panel of Experts Gives Overview of Industry
The Halloween & Party Expo hosted a panel of industry insiders, including representatives from Rubie's and InCharacter, to discuss trends.
>Read Full Story
Rubie's Knows How to Party
The 21st Annual Rubie's party had Expo attendees dancing into the night.
>Read Full Story
Former Real Housewife of NJ, Dina Manzo, Entertains at the HPE
Dina Manzo, star of HGTV's Dina's Party and renowned for her stint on Real Housewives of New Jersey, offered tips on party planning at the recent Halloween & Party Expo.
>Read Full Story
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Incogneato
The line of Pac-Man licensed costume packs a punch for sales at Incogneato.
>Find Out More

RG Costumes
The Skull Prisoner is one of RG Costumes' best-selling kids styles.
>Find Out More
Anagram
Anagram's Halloween offerings in balloons range from spooky to cute and fun.
>Find Out More
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About the Selling Halloween Insight
The Selling Halloween Insight e-Newsletter is brought to you by the publishers of Selling Halloween Magazine. To unsubscribe, click here.
Contact:
Dorothy Creamer, Editor-in-Chief, 908-278-3536, dcreamer@edgellmail.com
Copyright 2012 Edgell Publications, All rights reserved.
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